|
marketing
| Marketing covers the strategic
planning and tactical execution of initiatives that generate
interest for an idea, product or service, providing the optimal
combination of value and utility for the end user in a captive
market.
A properly executed marketing campaign blends effective messaging
with creative appeal to promote, brand, or position products and
services to motivate a sale. |

|
advertising
| An
advertisement is a form of sponsored communication placed in print,
web, radio, television or other mass media with the intention to
generate popular interest or brand
appeal for an company's idea, product, service or brand.
Linked
directly to marketing and public relations, it aims to build the
image and perception of a product supported by marketing strategies
and publicity tactics. |

|
public relations
| Publicity is
another strategic element of the promotion mix that aims to motivate
public interest by exerting influence over the perception a market
has about a
brand, company or product.
Publicity builds a relationship with the audience through press or
media coverage, news articles, media plugs or market buzz for little
or no cost. |